Expert Magazine Design

CREATING A VALUABLE READER & ADVERTISER EXPERIENCE

WELCOME

I’m a visual storyteller, passionately blending words and pictures into a unified vision, creating an inspired emotional bond between page and reader. paragraph divider Below you can view samples of my work, peruse the services I offer and learn a bit about me. paragraph divider I work remotely using Adobe Creative Cloud. paragraph divider If you require someone creative, attentive and dependable who can get the job done, then please get in touch.

WORK

Below are samples of my magazine design work. For more, including complete magazines, please vist my ISSUU portfolio.

image - Priority Girl Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Priority Girl Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Priority Girl Magazine spread designed by Scott McPherson - http://www.hiresm.com image - 395 magazine spread designed by Scott McPherson - http://www.hiresm.com image - Houston Magazine cover and page designed by Scott McPherson - http://www.hiresm.com image - Audi RS7 magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Priority Girl Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Skateboarder magazine spread designed by Scott McPherson - http://www.hiresm.com image - Tiptop mountain magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread on iPad designed by Scott McPherson - http://www.hiresm.com image - Guest Life magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Goerge Clooney Mens Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Speed Magazine from Road & Track Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Priority Girl Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Coast Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Cake Magazine spread designed by Scott McPherson - http://www.hiresm.com image - Lexus LFA magazine spread excercise - http://www.hiresm.com
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SERVICES

DESIGN

I provide proven design capabilities that command the reader’s attention and deliver tangible results. I design successful, award-winning consumer and trade publications, both national and regional in all fields of interest. Great magazine design creates an emotional connection to your audience.

PRODUCTION

Utilizing Adobe Creative Cloud, I build flawless cross-platform, preflighted, plate-ready pages that meet all print industry standards. Together we create a digital flatplan pagination layout. I supply prepress PDF proofs for review and corrections. Final files are sent to your choice of recipient.

REDESIGN

A redesign is an inevitable part of producing a magazine. A new owner, editor or art director, or just the passage of time can necessitate a redesign. Working with your team, I create a fresh, new look. If ongoing support is not required, I supply complete templates, instructions, and color palettes.

START-UP

The magazine business is a very exciting one. I help you with your branding, audience and competitor research and magazine design. I also create any other visuals that you need to establish your new magazine, including online versions, website, media kit and email newsletter, blog, etc.

DIGITAL

Making your magazine available online is an important part of reaching your maximum audience. Whether available by PDF, “flip book” or iPad/Google app, your readership will benefit by incorporating extended features, links, video, podcasts and the ability to print, save or email articles.

CONSULT

Need advice on one or more of the topics in this section? My extensive magazine experience allows me educate you on every facet of this ever changing field. There are many other areas I have not delved into here to maintain brevity, please feel free to contact me on any subject.

ABOUT

image - Scott McPherson standing near the Nob in Whitewater Canyon, near Palm Springs, CA http://www.hiresm.com

SCOTT MCPHERSON | MAGAZINE DESIGN

I’m a confident and accomplished creative professional with exceptional collaborative and interpersonal skills; a dynamic team player with well-developed written and verbal communication abilities. I’m objective, efficient and detail-obsessed. I’m accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements. I’m committed to delivering unique and inspired solutions that create results for regional and national publishers in both the consumer and trade sectors, across all media.

Think of me as your personal magazine consultant as well as your satellite art department. My vast magazine experience, personal attention to detail, unique flexiblilty and low-overhead come together in a powerful and valuable package. I deliver your finished magazine on time, on budget, in a reader- and advertiser-pleasing package. I take a methodical approach to my work and strive for a positive creative atmosphere. Allow me to explain how to integrate me into your existing workflow with virtually no interruption. Questions? Contact me.

CONTACT

INQUIRY

GET IN TOUCH

Your one-stop-shop for creative and production + more.

Have a question or an idea? Contact me today.

SCOTT MCPHERSON

image - Scott McPherson's phone number - 760-318-2198    760­ 318­ 2198

image - Scott McPherson's email - sm@hiresm.com    sm@hiresm.com

image - Scott McPherson's address - 973 Alta Ridge, Palm Springs, CA 92262   973 Alta Ridge, Palm Springs, CA 92262

Yes, but it's a dry heat.

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